Product Development

Craft assortment strategies tailored to your business goals and market dynamics.

Benchmark your assortment against industry leaders and identify areas for improvement.

Establish an innovation pipeline to continuously develop and introduce new products and services.

Develop strategies to capitalize on emerging market trends, consumer preferences, and competitive dynamics.

Iteratively refine assortment strategies and innovation pipelines to stay agile and responsive to changes in the market.

Conduct comprehensive research on packaging materials, designs, and trends to identify optimal options aligned with brand identity, product requirements, and sustainability goals.

Create packaging prototypes to visualize and test various design concepts, structural elements, and functionality.

Facilitate detailed collaboration with graphics designers to integrate branding elements, visual aesthetics, and messaging into packaging designs.

Conduct thorough artwork reviews to verify design accuracy, color consistency, print specifications, and compliance with regulatory requirements.

Coordinate with packaging suppliers and printers to ensure seamless execution of design specifications and timely delivery of printed materials.

Craft concise and engaging product summaries that effectively communicate key features, ingredients, and benefits to consumers.

Identify and highlight product benefits that address specific pet parent needs, desires, and aspirations.

Develop product claims and messaging that adhere to regulatory guidelines and standards

Facilitate collaboration between marketing, regulatory, and product development teams to align on messaging, claims, and product positioning strategies.

Leverage our extensive network of suppliers and industry contacts to connect your company with reputable and qualified manufacturers, ingredient suppliers, packaging vendors, and logistics partners.

Facilitate introductions, negotiations, and contract agreements to establish mutually beneficial relationships with suppliers.

Lead cross-functional teams to align on project objectives, timelines, quality standards, and deliverables.

Monitor production processes, quality control measures, and performance metrics to ensure adherence to project requirements and customer expectations.

Implement project management methodologies and tools to track progress, identify potential bottlenecks, and proactively address issues to keep projects on track and within budget.

Compile comprehensive product specification summaries that outline key details such as ingredients, dimensions, weight, color, materials, and manufacturing processes.

Establish a centralized database or system to track and manage all product details in one place, providing a single source of truth for stakeholders.